Doing essential website house keeping will benefit your website, from regular inspections, and the results can enhance your online performance. Being in lockdown during the Covid-19 outbreak, you might find yourself thinking about constructive ways to improve your business and general website house keeping is one of those.
Website maintenance is important to any business, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Website maintenance is also required to maintain the value of the website over time.
5 Essential Website House Keeping Tasks
- Website security is extremely important for CMS’s such as WordPress or Joomla. Run your website through securityheaders.com this will give you a good indication from a server level aspect as to how your security is performing and the good news is, certain implementations (such as HSTS preload and Expect CT) give you a good standing with Google in the long run.
- Is your website content up to date? Anything broken? Anything outdated? One of the most important housekeeping issues with regard to your website security is making sure everything about your website that is updatable is, in fact, kept up to date. For WordPress users, that means your version of WordPress, your theme, and your plug-ins should be the most current version. Go over your content page by page to see where you can make your content “evergreen” , Check your website for 404 errors and if there are any, fix or 301 redirect them, Update your core plugins and website software and lastly post one or more blog posts to give relevant information to your customers and improve your SEO traffic.
- Check page load speed. Keeping track of your site’s page load speed can help you manage issues before they become really big challenges. GTMetrix and DotComTools are two free sites that will test and analyze your website for page load speed. Overly large image files are some of the biggest contributors to slow-loading pages.
- Make sure that the website is mobile-friendly and it displays nicely on all browsers. If you have a family tablet or different devices besides your own, You might find some content that displays differently and are easily fixable.
- Removing unused media files is definitely worth doing in the long run. Did you upload five product photos but only three are actually displayed on the website? The other two must go. Unused media (photos, audio and video files) bloat your website’s storage space and make it difficult for you to properly maintain it. These files take up storage space which you could use to add a new product or a new website page. Plus, you could get a search engine confused when they browse the contents of your website.
Need a professional to do it for you?
If you are on a Monthly Maintenance Plan with us, please feel free to reach out to discuss what we can do to help you get your site updated with any information that you think would be beneficial for your customers.