---
title: "PPC Consulting"
url: "https://radiantweb.co.za/video/ppc-consulting/"
type: "video"
published: "2026-01-06T10:40:58+02:00"
modified: "2026-03-18T07:47:32+02:00"
author: "Website Maintenance Level 1"
---

This video explains how we manage Google Ads campaigns for our clients. We cover the entire process, from initial campaign setup based on business requirements to the ongoing measurement of conversions. We define a conversion as a high-value action taken on a website, such as a completed contact form or an eCommerce sale. While the client determines the advertising budget, we provide the technical management and monitoring required to optimise for these specific results. Our approach ensures that every ad is tracked and refined to improve performance and meet the client’s business objectives.