---
title: "Search Engine Optimisation"
url: "https://radiantweb.co.za/video/search-engine-optimisation/"
type: "video"
published: "2026-01-06T07:38:09+02:00"
modified: "2026-03-18T07:27:26+02:00"
author: "Website Maintenance Level 1"
---

In this video, we explain what SEO is and how it works to get your website to rank in the SERPs (Search Engine Results Pages). The goal is simple: when a user types in a specific query, like “where can i buy chocolate”, we want our client’s website to appear as a top option. However, with millions of competing websites, SEO is a highly dynamic environment. Competitors are constantly upping their game, and Google is a “moving thing” that changes all the time. AI has changed the landscape, requiring a lot of thought and consideration to ensure a website remains visible and competitive.