The Client

DUO Marketing and Communication is a full-service PR and Digital Marketing agency for Tech companies in Africa. They have a deep understanding of the Tech and Telecoms landscape and offer a wide array of services to position their clients effectively in the media sphere and across all relevant digital platforms, servicing tech brands in Africa, which covers strategy, planning, communication and digital marketing. 

The company was founded in 2004 by Judith Middleton. As Director of the Cape IT Initiative (CITI) and one of the founding members that created South Africa’s first IT incubator, Bandwidth Barn, Judith realised the need for strong, affordable marketing and PR solutions for enterprises within the tech industry. 

Our Execution

The client wanted to reduce major complexity in their website by uncomplicating its overall schematic, thereby improving the overall user experience (UX). Apart from simplifying the website, they also wanted an SEO-driven rebuild so that content would be fully optimised on launch of the new site.

radiantWEB used a unique AI SEO tool to analyse the competition based on the content that the existing website was presenting, augmented with the PPC keywords. The AI picked up a number of competitors and radiantWEB extracted the top 500 keywords, trimmed off the ones that were irrelevant like competitor branding, and consolidated the list.  

The Outcome

DUO used this AI input that radaintWEB generated as a guide to create their own content being fully aware that AI is a supporting tool and all content needs a human touch. The output speaks for itself, where all service offerings are explained in detail, which is also useful for SEO targeting.

Overall the user experience, especially on radaintWEB’s highly efficient and supercharged hosting, is significantly improved, resulting in a clean and easy to navigate site with all key info clearly defined. Most importantly, the entire website is now SEO-optimised, which guarantees a higher volume of traffic going forward..

Results

• The simplification of DUO’s website saw a massive 89% reduction in pages without key information found in east-to-navigate format.
• radiantWEB’s supercharged hosting saw a 49% increase in website page speed rating – important for visitors as it keeps them on the website. (see blog post by Matthew) HYPERLINK IT
• Most importantly, radiantWEB’s simplification of the website saw 50% less steps to contact form, ensuring a high probability of attracting new clients.