One of radiantWEB’s key focuses when engaging with its clients about upgrading or rebuilding their websites, is to give a comprehensive SEO audit of their website’s performance in Google search engines. The result being that we are able to clearly identify key areas for improvement in order to fully optimise our client’s website rankings.
What is an SEO Audit?
Essentially, an SEO audit is a thorough analysis of a website to identify areas where its search engine visibility can be improved. This involves evaluating various aspects of the site, such as On-page Optimisation, Website Speed, Backlinks, Technical Issues, Content Quality, and checking for Internal and External links.
The end result is being able to identify what is wrong with a particular website that is not bringing in any traffic and to establish why it’s not working. This allows the radiantWEB team to define the best pathway to go forward and to create a solution that will boost rankings and attract organic traffic. But it’s much more than that.
These various factors are key to ensuring Optimal Management for which radiantWEB has the tools and expertise on offer to help your business gain an advantage in the abyss of information on the web. It may seem daunting to think about the masses of information in the digital sphere, but it’s not as complicated as people are led to believe.
Tracking Your Competitors
One of the most important aspects of an SEO audit, which has not been mentioned yet, is to do a high-level analysis of a client’s direct competitors. This is the first port of call of doing a proper analysis and is vital in developing a digital strategy that is watertight and highly effective.
Once all the competitors have been identified, all their ranking and traffic generating keywords are extracted to be used in your website’s content going forward. Perhaps, during the rebuild process, it is advisable to implement these changes in the development phase as these things can take time as this involves on-page SEO such as Page Titles and Title Tags, Meta Descriptions, and Keyword Placement.
radiantWEB’s Solution
For radiantWEB, this is vitally important to the entire SEO audit process. All the valuable data obtained allows for a clear-cut strategy that will allow your business to grow its digital presence to stand out amongst its competitors.
radiantWEB also looks at the technical SEO aspects like Crawlability, Speed, Security and Indexability. These factors are vitally important as it ensures search engines are able to seamlessly crawl and index your website. This also aligns with what type of content your website is putting out there. If your content is genuine with a strong emphasis on quality and speaks to your target market using defined keywords, search engines will be more likely to favour your website and rank it highly.
Being able to define and give a definitive analysis of what your business needs to succeed in the digital is what radiantWEB prides itself on. Our experts understand the nuances required to be able to move your business in the right direction and stay ahead of its competitors.
Conclusion
There are several key indicators that need to be assessed comprehensively, and by identifying these areas for improvement, an SEO audit allows website owners and digital marketers to understand their website’s strengths and weaknesses. This enables them to make a highly informed assessment that will lead to strategic adjustments and optimisation efforts to enhance a particular website’s search engine performance. Making sure all the boxes are ticked when optimising your SEO is central to a healthy website, which in turn means more your business will successfully reap the benefits.