After over a decade of success, Of-CourseOnline required a comprehensive transformation to stay ahead of industry trends. The shift from a per-course online shop to a membership-based model was central to this overhaul, ensuring sustainable growth and improved user experience. Existing customers retained access to their purchased courses, while the new platform introduced a groundbreaking education hub with enhanced interactivity.
Members can now subscribe on an annual or monthly basis, with the flexibility of a 7-day trial option. This transition aligns with modern industry practices, offering users an engaging and seamless experience.
To provide a more personalised journey, the member dashboard was completely revamped. It now serves as a centralised hub where users can access tailored class recommendations, track progress, and revisit saved classes. This user-focused approach empowers members to customise their learning experience, aligning with their specific goals and preferences.
The redesigned website also attracted a wave of new members through its visually appealing design, structured layout, and a simplified onboarding process. Intuitive navigation and a seamless user journey converted visitors into loyal members, fostering platform growth and expanding the client’s Pilates community.
Recognised for its innovation and impact, the platform was honoured with the Best Fitness & Health Sector Online Education Platform 2023 award by the Corporate Vision Education Training Awards in the UK. This accolade underscores the success of the transformation and its role in setting new standards for online education in the fitness and health sector.
