WordPress E-commerce Build Cost Estimator

All calculators - Overview How this calculator works
Estimate your online shop build costs based on your specific requirements. Our pricing is transparent and scales with your needs.

Shop Information

This calculator uses predefined templates of typical e‑commerce websites. Start by selecting a shop category and shop type and then, if required, disable Easy mode to customise your requirements.
Note: Content and design services are optional add-ons and priced separately from page and functionality costs.

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Pre-Defined Packages

Choose the perfect package for your needs

Launch & Sell

$ 1,800
  • Product lists & views
  • Product image gallery
  • Pricing and Sales
  • Cart & Checkout
  • Inventory & Stock
  • Discount Coupons
  • Multiple payment options
  • Standard Shipping function

A good starting point with an effective online shop with effective payment and shipping mechanisms.

Performance

$ 4,300
  • Product lists, filters & views
  • Product gallery & attributes
  • Product compare
  • Advanced discounts
  • Optimised Checkout
  • Marketplace feed
  • Reviews & request automation
  • Upsells & Cross sells
  • Integrated Logistics

A basic audit for a small site with limited budget, needing a view of where to start on the SEO optimisation journey.

B2B Solution

$ 5,800
  • Product lists, filters & views
  • Approval Workflows
  • Customer-Specific Pricing
  • Purchase Orders
  • Minimum Order Quantities (MOQs)
  • Customer branding in shop
  • Minimum Order Values (MOVs)
  • Net Payment Terms
  • Integrated Logistics

A basic audit for a small site with limited budget, needing a view of where to start on the SEO optimisation journey.

Frequently asked questions
Common Questions

The process begins by selecting your shop category (e.g., service, retail, rental) and then choosing a specific shop type (e.g., B2B, membership, auction) to pre-load a set of core functionalities.

An audit is a deep dive into your site’s health. We review technical issues, keyword opportunities, content performance, backlinks, and competitors. You’ll get a clear roadmap of what’s holding your site back and exactly how to fix it.

The output of our audit is the following (depending on selected options):

  • Technical audit:
    • A document that details all the technical SEO aspects and areas for improvement.
  • Content & UX:
    • A walkthrough of key aspects of the site, with recommendations for content and user experience improvements, taking into consideration the user journey and your business goals.
  • Competitor Analysis:
    • Spreadsheets that provide significant detail on competitors
      • Keyword
      • Share of voice
      • Domain authority
      • Visibility
      • Trends
    • Recommended keywords based on the competitors traffic bringing keywords as well as AI suggestions for concepts around the keywords.
    • Backlink opportunities
  •  Visibility & Authority
    • Detailed breakdown of your domains visibility along with keyword rankings
    • Current backlinks and domain trust
  • With all audits, we provide a high-level action plan of the top 5 steps to take to signficantly improve visibility and SEO effectiveness.  We explain why they are the top and what effect they will have and provide a starting point.

To properly audit your site we will need the following:

To properly audit your site we will need the following:

AI search is a fundamental part of our audit – it is the way we all prefer to search these days. and therefore needs to be a part of any SEO effort. 

We audit your website against specific search engines and we are able to audit the site on AI search engines like ChatGPT, Gemini and Google AI Overviews amongst others.

This extends the time and cost of the audit but provides invaluable feedback for AI specific SEO improvements.

As a fail-over we believe that standard SEO best practices will by default ensure AI consideration of any site in search results.

Yes we are able to provide the same SEO audit feedback for any location and language.  

We are not able to interpret all content, but our process provides the same feedback for any locality or language.

We have found that our approach works really well to expose SEO opportunities, and the tools we use are able to explore all countries and languages, which in turn allow us to present it to our multi-national customers to assist content generation efforts. 

Costs depend on your goals, industry, and level of competition. We offer flexible SEO marketing packages for SMEs, ecommerce businesses, and agencies.

On this page is a calculator that allows you to finetune options for your SEO audit.

  1. It directly identifies barriers that are preventing potential customers from finding your site.

  2. It reveals your most profitable content opportunities by analyzing what your customers are searching for.

  3. It provides a clear, prioritised roadmap to maximize your return on investment from SEO activities.

  4. It uncovers critical technical issues that silently erode your search rankings and brand credibility.

  5. It benchmarks your performance against competitors to highlight strategic advantages and gaps.

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Design & Content Overview

Design and Content creation are not a default part of a build but can be provided as an additional service by qualified specialists.

Design Options focuses on the creation and standardisation of design elements through a site.

Content Services provide text and media (images and video) content for inclusion in a website.

Design and Media Content options require a Brand Analysis, which is a one-time consultation where we understand the brand and how it is used.  A CI is helpful in this, but we also like to understand the softer drivers of the brand’s persona.

Likewise the text components require a once-off Content Strategy session where we work out a plan once we understand your brands voice and approach.


Build Options

The Build options section allows for various options that affect the overall build.

Free Plugins Only

This removes all paid plugins from the solution and identifies aspects that will not be available if this is required.

Levels of Refinement

This allows toggling between various options around the time we spend and additional spend on premium plugins to make the site awesome.   Sometimes there is a need for a work-horse, sometimes there is a need for a unicorn.  This option is a general adjuster for investment required.

I need help with design

We have awesome qualified designers that can design pages, elements and individual custom images that fit with your brand and make the website pop.  By default, we do standard web design, but if you need a graphic designer, this can be included by checking this box, and filling in the info in the Design and Content section lower down.

I need help with content

We have qualified  journalists and designers that can help build content for any site. By default, we do not provide content like imags and text, but if you need this it can be included by checking this box, and filling in the info in the Design and Content section lower down.

Ecommerce Calculator Overview

The ecommerce calculator is based on a templated approach where a number of ecommerce shop types have been defined and, when selected, populate the calculator with pre-defined functionality that is typical for that kind of online store.

Get started by selecting a Shop Category and once selected, select one of the shop types in the next field.

As you select a Shop Type, the calculator will display a cost estimate based on that template.

Disabling Easy Mode once the Shop Type is selected, displays the Functionality section in which you can add or remove functionality to craft your preferred build.

Additional Info:

  • Build Options present a number of build related features like content or design as well as the ability to only use free plugins.
  • Adding Products is not included in the core cost but you can select options that provide an indication of cost for us to assist with this.



Functionality

Functionalities are typical solutions businesses require for their websites.  

Each Functionality has the following features:

  • Plugin Costs and whether a free version exists
  • Labour required to implement the functionality
  • Impact on hosting and maintenance requirements
 
As an item is enabled, the calculation is updated automatically.

Complexity

On the ecommerce and hosting calculators there is a Complexity meter which adds up the impact value of each functionality to work out:

  • Whether the site should be on standard or beefed-up hosting
  • What level of maintenance is needed
 
Too many plugins increases the chances of software conflicts and we recommend that functionality is kept to a minumum and added to carefully.

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