BTK53 approached radiantweb with a strong offline reputation but a limited digital presence that wasn’t reflecting the quality or credibility of the driving school. Their previous website had minimal content, lacked trust-building elements, and offered no clear user journey for prospective learners exploring lesson options. With competition increasing and prospective students turning to Google to find a driving instructor, BTK53 needed a modern, informative platform capable of attracting learners, building confidence, and supporting their growing advertising efforts.
