Duo Marketing’s previous website had grown complex over time, with an expanding structure that made navigation confusing and diluted key messaging. They wanted a refreshed site that reflected their brand’s evolution while retaining their established identity. The goal was to streamline user journeys, simplify content discovery, and present their expertise in a more cohesive, visually refined way. The refresh also introduced subtle design updates aligned with their new brand colours while maintaining the original logo.
We focused on user experience first, reducing clutter and reorganising the site into a cleaner structure that prioritises clarity and flow. Each page was refined to guide visitors naturally towards Duo’s services, case studies, and insights. The new design balanced professionalism with warmth, using their refreshed colour palette to inject energy without losing the brand’s authority. Performance and SEO improvements were implemented to support long-term growth, ensuring that as Duo’s content expands, the site remains fast, scalable, and easy to navigate.
In the year following the website refresh, Duo Marketing experienced strong, measurable growth across every major performance indicator. Active users increased by 21.7%, while new users rose by 23%, showing that the new structure and improved SEO were successfully attracting more qualified visitors. Organic visibility was the standout result, with organic search traffic up by 66.4%, reflecting the lasting impact of technical and content-focused SEO improvements.
The redesigned site not only performed better in search but also kept users engaged for longer, with engagement time showing a remarkable uplift. Visitors now navigate the site more intuitively, moving seamlessly between service pages, resources, and case studies. The data shows that the refined user experience and performance optimisation have built a stronger foundation for continued growth, supporting Duo’s expanding content strategy and ensuring their website remains a core driver of credibility and lead generation.
