Case Study

Fancy Inc

Fancy Inc is a branding and promotions company established in 2010, specialising in personalised corporate gifts, branded apparel and custom promotional merchandise. Their catalogue includes thousands of products sourced for both everyday business use and high-impact marketing campaigns. With a strong focus on quality, creativity and fast, reliable service, Fancy Inc supports organisations of all sizes by delivering branded items that reinforce identity and enhance client and staff engagement. Their motto, “Your Name, Our Game,” reflects their commitment to handling every project with care, attention to detail and a personal touch.
Industry
Retail
Project Type
Web Development, UX/UI

About the project

Fancy Inc needed a rebuilt website that presented their wide range of branded products more clearly and gave customers a smoother way to explore what they offer. The focus of the project was on improving the user experience by creating a more intuitive structure, simplifying the menu and ensuring core product categories were easy to navigate. The site was redeveloped on WordPress with a cleaner layout and strengthened with SEO best practices during the build to support early visibility. Since launch, we’ve continued to maintain and update the site as their catalogue grows.

Key actions
  • Website rebuild and UX improvements – Developed a clearer site structure with simplified navigation and a more intuitive menu to help customers move through key product categories with ease.
  • WordPress development – Rebuilt the website on a flexible WordPress framework designed to support a large and evolving catalogue of branded products.
  • Ongoing support and maintenance – Continue to update the site while ensuring stable performance and long-term platform reliability.

Our solution

The outcome

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Working with the radiantweb team is always a pleasure! Over the years, they’ve consistently delivered great results, and we really value their expertise. From website development and regular maintenance to improving domain ranking and SEO, they’re always quick to respond and go above and beyond to help. Huge thanks to the whole team for their ongoing support!

Maranda Van Dam