Case Study

Fancy Inc

Fancy Inc. is a B2B specialist in corporate gifting and promotional merchandise, serving as a strategic partner for businesses looking to enhance brand visibility and employee recognition. Their website functions as a central digital catalog, designed not for direct sales, but to generate qualified leads through a custom quote process.
Industry
Retail
Project Type
Web Development, UX/UI

32%

growth in ranking keywords, including 28 top positions.

18%

increase in overall website traffic.

22%

uplift in online conversions after launch.

About the project

Fancy Inc needed a rebuilt website that presented their wide range of branded products more clearly and gave customers a smoother way to explore what they offer. The focus of the project was on improving the user experience by creating a more intuitive structure, simplifying the menu and ensuring core product categories were easy to navigate. The site was redeveloped on WordPress with a cleaner layout and strengthened with SEO best practices during the build to support early visibility. Since launch, we’ve continued to maintain and update the site as their catalogue grows.

Key actions
  • Website rebuild and UX improvements – Developed a clearer site structure with simplified navigation and a more intuitive menu to help customers move through key product categories with ease.
  • WordPress development – Rebuilt the website on a flexible WordPress framework designed to support a large and evolving catalogue of branded products.
  • Ongoing support and maintenance – Continue to update the site while ensuring stable performance and long-term platform reliability.

Our solution

We partnered with Allure to deliver a website tailored to both the brand and its audience. The project focused on improving the user experience, strengthening e-commerce performance and building a foundation for long-term search visibility.

The website was redesigned with a fresh, modern interface that better reflects the brand’s premium positioning. Product categories and navigation were simplified to make browsing intuitive, while responsive layouts ensured a smooth experience across both mobile and desktop devices.

The platform was rebuilt on WordPress and WooCommerce to support flexibility and scalability. Advanced filtering, improved product search and a more streamlined checkout process were introduced to make purchasing easier. Page performance was also improved to reduce load times and minimise drop-offs.

On the SEO side, on-page elements such as metadata, product descriptions and URL structure were reworked to support stronger search visibility. Performance metrics continue to be monitored and refined as part of an ongoing optimisation strategy.

We also provides ongoing support, updates and reporting under a white-label partnership, allowing the client to focus on growing the business while the technical platform remains continuously maintained and optimised.

The outcome

The transformation delivered measurable improvements across the board:

  • +32% growth in ranking keywords, including 28 top positions.
  • +18% increase in overall website traffic.
  • +22% uplift in online conversions after launch.

 

Stronger brand alignment and improved customer feedback about the browsing experience.

Working with the radiantweb team is always a pleasure! Over the years, they’ve consistently delivered great results, and we really value their expertise. From website development and regular maintenance to improving domain ranking and SEO, they’re always quick to respond and go above and beyond to help. Huge thanks to the whole team for their ongoing support!

Maranda Van Dam