PR agency website design for DUO Marketing

Location
Africa
Website URL
duomarketing.co.za
Industry
Tech Public Relations

Project overview

Duo Marketing is a full-service PR and Digital Marketing agency for Tech companies in Africa. They have a deep understanding of the Tech and Telecoms landscape and offer a wide array of services to position our clients effectively in the media and across all relevant digital platforms. Duo Marketing service tech brands in Africa. Our service offering covers strategy, planning, communication and digital marketing.

DUO Marketing + Communications (DUO) was founded in 2004 by Judith Middleton. As a Director of the Cape IT Initiative (CITI) and one of the founding members that created South Africa’s first IT incubator, Bandwidth Barn, Judith realised the need for strong, affordable marketing and PR solutions for enterprises within the tech industry.DUO specialises in servicing technology brands in Africa (South Africa, Nigeria, Zimbabwe, Zambia, Malawi, Ghana and Kenya). Our service offering covers strategy and planning, communications, and traditional and digital marketing.What makes DUO unique is our robust team of professionals, all of whom have experience with technology companies, from SMEs built from the ground up by local entrepreneurs to NASDAQ-listed giants.

Project highlights

Simplified Site Structure
From 47 service pages with very little detail to 3. From 5 clicks to a conversion to 1.
Website Redesign
Visual upgrade and consolidation into new brand colours. Improved page flow.
Competitor analysis
Identified traffic generating keywords for inclusion in site content based on competitors.
Lead Generation
Optimised user journey and customer experience resulted in more and better quality leads.
SEO strategy and implementation
Monthly SEO management, including ongoing optimisation of key pages and content.
Ongoing support and maintenance
Regular updates, performance monitoring, and new page creation as the site continues to evolve.

Client testimonial

radiantweb is phenomenal - thier web and SEO knowledge, consulting and experience has made a significant impact to our leads and its a joy working with them
Judith
CEO & Founder