Growing your online business can be difficult if you are not sure where to start and how to keep everything in check. Owning, managing, and maintaining a WordPress website continues after launch. To help you navigate this new journey you will embark on, here are a few things to consider when you launch your WordPress website.
Content is Everything
Have you ever wanted your website or webpages to rank high in google? It’s impossible to get high search rankings without placing valuable content on your website. People want high quality, useful, relevant, and engaging content about things that matter to them. Good content, no matter what form it comes in – i.e. social media posts, guest blog posts, podcasts etc. – will encourage readers, viewers, or listeners from all over the web to interact and engage with it. This engagement is incredibly powerful for your brand and it’s a great way to turn your target audience into fans of your work, your products and services, and everything else you have to offer.
Once you launch your WordPress website, research what platforms your competitors are on and start building your presence there. Sharing impactful content and posting frequency are key. The trouble is that “going social” isn’t as easy as it looks. There’s a lot more to social media marketing than simply posting to Facebook and Twitter.
At this stage, your aim is to lead and direct your followers’ opinions, attitudes, and behaviors. You should already know the trending topics and conversations taking place in the industry you are trying to market to, so adding your authority voice is the natural next step.
What are the signs that your influence is growing?
- You get more engagement – people retweeting or sharing your posts, and people responding to your posts.
- Your traffic numbers increase – people click on your links.
- You develop a greater mindshare – people share their questions, thoughts, and opinions with you, and they eagerly seek interaction with you.
- You become a recognized authority and a brand people watch.
It is equally necessary that you plan for ongoing maintenance after your site has launched, which is why we highly recommend any online company to be on one of our maintenance plans once your site has launched. radiantWEB will handle all of your site updates, monitor for security risks, back up your site, make changes to your site, if you need, and more.
One of the most important reasons you need ongoing maintenance is security. A hacked site can compromise your customer’s data, loss in money, lost trust in your brand, etc. Having regular monitoring, constant security scans, also, your theme, plugins and WordPress itself releases regular updates. You could update these yourself, but beware that sometimes updates can break your site.
Make a list of the tasks you do regularly, and those which consume most of your time. Assess how you could be undertaking them more efficiently.
If you’ve allocated an amount of time to a task, and it took you longer than expected, what are the reasons? Take five minutes before every task, call or conversation and decide whether the results were achieved, and if not, what can be done to assure different results in future.
There’s no need to do everything yourself. If your startup has a team, delegate tasks to employees who you trust in meeting and exceeding expectations (you’ll end up wasting even more time giving a task to someone who doesn’t have the skills or knowledge to do the job).