If you own a business, you need a website – but you aren’t really sure how to start and just want an overall simple guides and a few tips for creating a new website.

What you’re realizing is that while using the internet is a pretty straightforward task, designing, building and creating a website is pretty flippin’ complicated. You want it to look nice. You want it to be easy to use. You want people to be able to find it on Google. You want it to actually help you convert visitors into clients… But how do you do all that? And more importantly, how do you do it right? So use the following tips for creating a new website:

1. Start with a simple site plan

Grab a piece of paper and map out the pages you want in your main navigation menu. List any other subpages and where they’ll go. This will help you stay organized and show you the pieces of content you need before you start building. Check out this post for more details on web design ideas.

2. Think about your audience

If you know specifically who you are trying to reach, you can create a website that’s targeted to what they need. Defining who your website is for (and not for) will make it easier to creating a new website for your business and remember, your audience probably isn’t “everyone”—that goal would be too broad.

This would even bring you forming idea’s about marking and lead generation as it would be a fundamental place to start whilst building your audience.

3. Provide high-quality photos, even if they are stock photos

Stretching a low-quality photo into a large background image is tempting, but it’s not going to look very good. If your photos look grainy, pixelated, or blurry, this means they are not high-quality enough for the size you’re aiming for. Instead, check out some of the free resources for high-quality, professional photographs that you can use instead.

4. Invest in fast page loading speed

Think that speeding up your website isn’t important?

Think again.

A one-second delay in page load time yields:

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversions

This means that having a fast site is essential — not just for ranking well with Google, but for keeping your bottom-line profits high. If your site takes more than three seconds to load, you lose almost half of your visitors before they even arrive on your site. That alone is a huge blow to your potential conversions.

We offer a speed optimization service and 99% of the time will yield far greater results.

5. Choose your colors strategically

For one thing, every color has a different emotional connotation. If your brand identity is passionate and energetic, an exhilarating red would fit better than a tranquil blue. Aside from choosing the best colors to represent your brand, you also need to use them well, like contrasting colors off each other to establish visual hierarchy.

Choosing the right website color scheme is what makes it memorable, trustworthy, attractive, and profitable. The first impression is everything.

When building a site, you should consider carefully which colors to add to your color scheme and why. Different colors will send different messages to your visitors, changing their understanding of your website, even when it wasn’t intended.

You can find color pallete examples all around the web and the theory behind it.

6 . Communicate what you want to your designer

Let’s say you have a grand idea for a feature of your website. The better you’re able to explain it to a designer, the more likely the final version will turn out like you envision.

Because it’s a team effort, web design doesn’t just involve technical skills, but also communication skills. Communicating what you want for your site, in detail, is the direct path to getting a satisfactory design. Web designers aren’t mind readers, after all. The ideal collaboration between client and designer, and the stellar final product shows it.

These general 6 tips for creating a new website should give you a good idea.