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SEO Audit Cost Estimator

All calculators - Overview How this calculator works
We conduct a strategic audit across four focus areas to maximise your website's potential.
Our experts analyse your site using premium tools to cut through the complexity of Google's algorithm. We concentrate on the most influential ranking factors that offer the strongest return on investment. This ensures our recommendations are precisely tailored to your specific business goals and budget, guaranteeing we focus on what will deliver the greatest results.
Disable Easy mode above to see detailed options.

Enter your site URL so we can attempt to scan your sites sitemap for content analysis.
Audit Type
Performance, errors, page structures, meta data, and technical SEO.
Delve into User eXperience (UX), content quality, engagement and conversion metrics.
Explore competitors' keyword and traffic insights, identify keyword opportunities.
Backlinks, keyword rankings on selected search engines, and on-page authority signals.

Pre-Defined Packages

Choose the perfect package for your needs

Starter

$ 930
  • Technical audit
  • Content & User eXperience audit
  • Competitor Analysis
  • 5 Competitors, 1 Country
  • Keyword Research
  • Visibility audit - 50 Keywords
  • 5 Pages, 0 Blog posts
  • 1 Search engine Google only
  • Backink & Domain trust
  • Regional Focus

A basic audit for a small site with limited budget, needing a view of where to start on the SEO optimisation journey.

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Business

$ 1,850
  • Technical audit
  • Content & User eXperience audit
  • Competitor Analysis
  • 5 Competitors, 1 Country
  • Keyword Research
  • Visibility audit - 50 Keywords
  • 20 Pages, 50 blog posts
  • 3 Search engines Google, Google Mobile and Google AI Mode
  • 3 Service pages detail audit
  • Backink & Domain trust
  • National Focus

For the business with a larger site needing a view of where to start on the SEO optimisation journey.

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Enterprise

$ 5,850
  • Technical audit
  • Content & User eXperience audit
  • Competitor Analysis
  • 10 Competitors, 2 Countries
  • Keyword Research
  • Visibility audit - 100 Keywords
  • 50 Pages, 100 blog posts
  • 5 Search engines Google, Google Mobile, Bing, Google AI Mode, Gemini
  • 6 Service pages detail audit
  • Backlink & Domain trust
  • Global Focus, 2 Countries

A comprehensive audit that can pave the way for insertion into markets or to dominate in specific areas.

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Frequently asked questions
Common Questions

Our SEO audit takes a minimum of 12 days and can take a few months to complete if the scope covers multiple target locations and search engines. 

An audit is a deep dive into your site’s health. We review technical issues, keyword opportunities, content performance, backlinks, and competitors. You’ll get a clear roadmap of what’s holding your site back and exactly how to fix it.

The output of our audit is the following (depending on selected options):

  • Technical audit:
    • A document that details all the technical SEO aspects and areas for improvement.
  • Content & UX:
    • A walkthrough of key aspects of the site, with recommendations for content and user experience improvements, taking into consideration the user journey and your business goals.
  • Competitor Analysis:
    • Spreadsheets that provide significant detail on competitors
      • Keyword
      • Share of voice
      • Domain authority
      • Visibility
      • Trends
    • Recommended keywords based on the competitors traffic bringing keywords as well as AI suggestions for concepts around the keywords.
    • Backlink opportunities
  •  Visibility & Authority
    • Detailed breakdown of your domains visibility along with keyword rankings
    • Current backlinks and domain trust
  • With all audits, we provide a high-level action plan of the top 5 steps to take to signficantly improve visibility and SEO effectiveness.  We explain why they are the top and what effect they will have and provide a starting point.

To properly audit your site we will need the following:

AI search is a fundamental part of our audit – it is the way we all prefer to search these days. and therefore needs to be a part of any SEO effort. 

We audit your website against specific search engines and we are able to audit the site on AI search engines like ChatGPT, Gemini and Google AI Overviews amongst others.

This extends the time and cost of the audit but provides invaluable feedback for AI specific SEO improvements.

As a fail-over we believe that standard SEO best practices will by default ensure AI consideration of any site in search results.

Yes we are able to provide the same SEO audit feedback for any location and language.  

We are not able to interpret all content, but our process provides the same feedback for any locality or language.

We have found that our approach works really well to expose SEO opportunities, and the tools we use are able to explore all countries and languages, which in turn allow us to present it to our multi-national customers to assist content generation efforts. 

Costs depend on your goals, industry, and level of competition. We offer flexible SEO marketing packages for SMEs, ecommerce businesses, and agencies.

On this page is a calculator that allows you to finetune options for your SEO audit.

  1. It directly identifies barriers that are preventing potential customers from finding your site.

  2. It reveals your most profitable content opportunities by analyzing what your customers are searching for.

  3. It provides a clear, prioritised roadmap to maximize your return on investment from SEO activities.

  4. It uncovers critical technical issues that silently erode your search rankings and brand credibility.

  5. It benchmarks your performance against competitors to highlight strategic advantages and gaps.

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SEO Audit Calculator Overview

The SEO Audit cost estimator uses various inputs to work out a cost.  By default, the costs are based on a 5 page site, with all Audit Types enabled and pre-set on the lowest cost for each option.

The estimator can attempt to read the sitemap of your website, and this can be done by adding your website url into the field provided and clicking “Check you site”.  This will read number of pages and additional content that is published and indexed in the sitemap.xml file.

Audit Types

  • Technical covers all technical SEO aspects of a site and delivers a detailed report that details improvement steps to be taken.
  • Content & User eXperience (UX) audit output describes the content and a user’s journey through the site to specific objectives and provides suggestions to improve engagement and conversions based on best practices.
  • Competitive Landscape provides a wide-angle view of the traffic in the site’s domain based on competitors and keywords in use. Output includes traffic bringing keywords that can be included in your site, as well as detailed usage of words and phrases by competitors.
  • Visibility & Authority reports on the websites’ perceived validity based on the authority of links to the site, keywords in use and their ranking as well as on-page signals that reinforce the authority.
 
Disabling Easy Mode provides detail for each of these except Technical which is entirely software driven.

If you added your site to the field and clicked “Check your site”, you would see a breakdown of the items that the scan found in the Content & UX section.  Otherwise, it will be the default of 5 pages.

You can add items here – more pages, posts and other items. Additional items can be added in the format of <item name>(<item count>) and either separated by a comma or each on a new line.

Each of these affects the cost of the audit, as more time needs to be spent with an increasing volume of pages or other items.

On-Page SEO is useful for high-value pages like landing pages, detailed service or product pages and lead generation pages. The output is a holistic view of the page and suggestions for improvement, in terms of structure and content.

The Competitive Landscape Audit takes 5 or 10 competitors and reports on their keywords and AI answers in a way that allows similar content to be created on your site. 

The output does not include generated or crafted content for use in a site, but this can be provided as an extra service and helps by providing all content for a site that would jsut need to be rephrased using your business’ tone and language.

The default target is Regional and you can enable National or Global to increase the SEO perspective used in the audit. If you choose Global our tools explore each countries search engine results.

Google is included in all Audits as a source of information about a site and its content.

Additional search engines and AI chat tools can be added – for example YouTube if video is important, and AI if you want to understand where your site is appearing in AI answers.

Local SEO Audit is not included by default but can be added.  If selected, we audit the Google and Bing business pages and provide improvement suggestions.

The SEO service cost is based on the number of keywords being tracked.  The minumum is 50 keywords. 

You can add keywords or any words that describe your business or service in a way that customers would use to describe it. 

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